Sunday, October 25, 2009

Advertising Stability

I think I've got a couple of posts up my sleeve this week, as this week's announcements are chock full of interesting stuff. Considering there are about half as many as there have been in the height of the summer, that's a pretty big accomplishment. Thank god Ivanka Trump got married to keep us all interested!

Before I dive into this week's vows, the headline below it, and Jews changing their names to get jobs during the depression (yes, really), I'd like to bring up a little something that popped up just as I opened my blog screen to hash this out. As I tried to make sense of real estate moguls, Regis & Kelly, and happy endings, I started to hear the music that opens every video for the Weddings & Celebrations section. Wow, I thought to myself, I really have crossed the line: I hear this music in my head when I'm just thinking about weddings. But lo and behold, I've maintained some degree of separation between reality and the Sunday Styles (difficult thought it has been all these years) and it was just the Estee Lauder sponsored replay of the past five or six State of the Union videos.

Apparently, "Beautiful" by Estee Lauder is the scent of marriages that lasted beyond the pages of the original wedding announcement. Nowhere, in the Estee Lauder Sponsored Archive is the "beautiful story" that I wrote about last week. I'm not saying there's anything wrong with that (I mean the love story of Susan & William definitely made me cry) but it just goes to show you what happens when a perfume sponsors an archive: divorce just doesn't sell, even if it was a legitimate, touching, and sad video worth watching. I'm still not sure how I feel about this new trend, but with newspapers in trouble all over the place, it's probably better to sponsor State of the Union videos than say the "Raytheon Sponsored Iraq War Update" to keep them afloat. Right now, I'm thinking sponsoring a wedding video archive is either genius or sad, but what do you think?

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